Above L to R: Sabrina, Archie, Jughead,
Reggie, Veronica & mascot "Hotdog"
Were a studio group that developed from the pages of an animated
comic strip and into a TV show called
"The Archie Show". It first aired on Saturdays from September of 1968 and lasted 'till
September 1971. The idea was the brainchild of "Monkees"
mastermind Don Kirshner. He got together with one "Jeff Barry" of "The
Raindrops" fame and wrote some songs that could be aired via "The
Archie Show" using session musicians, under the 'guise of cartoon
characters: Archie - Lead Guitar, Reggie - Second
Guitar or Bass. Jughead - Drums, Betty - Tambourine/
Percussion and occasional Guitar and Veronica - Organ and
Keyboard. So doing he hoped that his target audience would be
advantageous to his success. Everyone thought this was a silly idea but for Kirshner,
after three Archies' albums in three years, it proved the idea
was not so silly after all. The happy-go-lucky music of "Bubblegum
Pop" era lives on in history in the memories of many baby boomers.