It would be presumptuous to say Kasenetz-Katz actually invented the genre as novelty acts had been around for years. Prior to 1968 we had, "The Olympics" of Doo wop fame with their 1958 hit, "Western Movies", "Sam The Sham & The Pharaohs" with their 1965 smash hits, "Wooly Bully" & "Li'l Red Riding Hood" and not to forget "The Royal Guardsmen" with their 1966 novelty songs of Snoopy & The Red Baron. Largely seen as mere novelty acts, groups such as these were short-lived, nobody really grasped how to market the music to their target audiences or had given the genre a name.

Kasenetz-Katz came along and coined the term "Bubblegum", Their production company "Super K Productions" was a New York "bubblegum" hit factory, where a seemingly unending array of unusual sounding alias' were used in production so it wouldn't appear as the same group. In this manner Kasenetz-Katz managed to pull off a string of Top-40 hits in just under two years.

The generic 'Bubblegum" groups were manufactured in studios, some like "The Monkees" & "The Banana Splits" were made solely for TV. They prolifically recording lightweight, fluffy pop songs, mostly one-hit wonders and were often given quirky names. Below I've listed some of the groups that rolled off the "Super K Productions" conveyer belt.

One such group  was the mother of all groups, a "SUPERGROUP' a mixing bowl of 46 Rock & Roll musicians, playing as one massive orchestra. Crazy as it may sound, Kasenetz-Katz rented Carnegie Hall for the début and on the 7th June in 1968, eight of the nations most exciting groups of the time, exploded into a riotous, extravaganza to arouse the senses.

"Super K Production Co." Selection